Ripe, Indie Funk Band

TikTok: @ripelove / Instagram: @ripelove

AUG 2024 - PRESENT

Project Details

Ripe, an American indie funk band, wanted to use TikTok and Reels to promote their upcoming single “Friend in the Dark.”

Objectives

  • Promote new single

  • Grow audience

  • Be more consistent in social video posting

Target Audience

Gen Z to millennials, funk and indie rock fans who haven’t discovered Ripe yet, fans looking for new music.

Content Sample #1

To tease the new single, we filmed several videos of the band whistling along to the intro to the song, before announcing the title or any lyrics. I reviewed and edited these clips, wrote copy, then optimized, scheduled, and published.

Content Sample #2

After the song’s release, I turned photo assets from the band into quick supplemental content for daily posts while the band was busy on tour.