1.
Audience Growth and Content Creation Strategy for the Brooklyn Paramount
TikTok: @bklynparamount
MARCH - APRIL 2024
Project Details
The historic Brooklyn Paramount reopened after being closed for 60 years. Live Nation wanted to establish the theater as a true Brooklyn establishment while highlighting its rich jazz history.
Creative Process
I increased posting cadence to 3-5 optimized videos per day and engaged viewers through responsive content, such as comment replies.
Results
50% follower increase (over 200 new followers) in fewer than two weeks.
2.
Social Media and Content Creation Strategy for Ripe
AUG 2024 - PRESENT
Project Details
Ripe, an American indie funk band, wanted to use TikTok and Reels to promote their upcoming single “Friend in the Dark.”
Objectives
Promote new single
Grow audience
Be more consistent in social video posting
Target Audience
Gen Z to millennials, funk and indie rock fans who haven’t discovered Ripe yet, fans looking for new music.
Content Sample #1
To tease the new single, we filmed several videos of the band whistling along to the intro to the song, before announcing the title or any lyrics. I reviewed and edited these clips, wrote copy, then optimized, scheduled, and published.
Content Sample #2
After the song’s release, I turned photo assets from the band into quick supplemental content for daily posts while the band was busy on tour.
