Turning Followers Into Fans With Music Curation

JAN 2023 - PRESENT

As a social media native, I was always discovering new music on TikTok and Instagram. In January 2023, I launched a platform to share my own playlists and song recommendations, which has since grown to over 14,000 followers.

See how I manage social media pages for artists

DJ, Turn It Up

Utilizing trending sounds and social video best practices, I crafted engaging content to promote my Spotify playlists. I curated playlists with niche, witty titles relevant to Gen Z culture and optimized with Spotify search keywords. Now, I maintain over 40 multi-genre playlists on a verified Spotify account with over 20,000 followers.

Frat songs that could resurrect me, over 100,000 saves

2015 Nostalgia, over 90,000 saves

More Playlists

Spotify: saraha724

delulu girl summer, 1,000+ saves: Charli XCX, Chappell Roan, Remi Wolf; dance pop, alt pop

folk songs for main character syndrome, 3,300+ saves: Noah Kahan, Mumford and Sons, Mt. Joy

he is not the love of your life, he is literally just a guy, 8,000+ saves; Ashe, SZA, Wet Leg

pretending you’re the hot, snarky character in a slow motion edit, 28,000+ saves; Kesha, Britney Spears, Sabrina Caprtener; pop hits, 2000s pop

rivers and country roads, 1,700+ saves: The Head and The Heart, The Lumineers, The 502s; folk, country rock, Americana

sad cowboys and rock and roll, 1,300+ saves: Zach Bryan, Noah Kahan, Kacey Musgraves

sad lyrics to a funky lil beat, 2,100+ saves: Clairo, The 1975, Troye Sivan

Want to see your music featured on a playlist, in a TikTok , or in a blog post? Please fill out the short form below. Cold emails and DMs get lost in my inbox!

Pitch your music

Driving Traffic

My video breaking down Ethel Cain’s haunting concept album Preacher’s Daughter earned 400K views drove traffic to my music newsletter, “Shuffled by Sarah,” resulting in over 90 new subscribers and 20K page views to date.

Dissecting Ethel Cain's "Preacher's Daughter" by Sarah Alessandrini

Making it more digestible, if you will

Read on Substack

“Shuffled by Sarah”

I share artist spotlights, song recommendations, playlists, and thoughts on music industry trends in my newsletter “Shuffled by Sarah.”

What is happening with Rainbow Kitten Surprise? by Sarah Alessandrini

The band behind "Cocaine Jesus" and "It's Called: Freefall" was brutally honest in an Instagram post, and now so are fans about their new songs

Read on Substack

What Hozier's "Too Sweet" tells us about how songs go TikTok viral by Sarah Alessandrini

The trending lyrics "I take my whiskey neat, coffee black, and bed at three" come from Hozier's "Too Sweet"

Read on Substack

Sound Good?

Email sarahalessawrites@gmail.com with any opportunities, freelance or full-time, in social media management for artists, digital marketing, playlist curation, content creation, or A&R research.